CUPRA enter the Aussie motorsport market
By Timothy Neal
Date posted: 9 August 2023
CUPRA Australia will officially enter the Australian motorsport market after Carl Cox Motorsport and Michael Clemente announced a full support program with the Spanish brand.
After the team first introduced the CUPRA Leon TCR at Phillip Island in Round 2 of the Supercheap Auto TCR Australia series, the collaboration is the first official foray for the brand into the Aussie motorsport market.
After starting the season in an Audi RS 3, Clemente wasted no time in putting the Leon TCR car onto the top step in Race 2 at the island, as well as taking a follow up podium, before backing that up with another win at the opener in Winton.
CUPRA Australia and Carl Cox Motorsport will enter into the brands first Aussie support program for the Spanish brand. image: Daniel Kalisz
CUPRA Australia first launched on our shores in June of 2022 via the brand’s inner city CUPRA Garage spaces in Australia’s capital cities.
Those central garage spaces, staffed by CUPRA specialists, will act as the central beacon for the brand.
“From a new challenger brand to a new challenger team, we wish you well in the series to come.” CUPRA Australia Director Ben Wilks said.
Clemente has taken out two TCR race wins in the CUPRA Leon in 2023. Image: Daniel Kalisz
Clemente will enter this weekend’s round at Queensland Raceway with full support from CUPRA, and hopes to kick the relationship off with another victory.
“It feels great to be able to have the support of CUPRA for this race,” the #15 TCR racer said.
“This support further enables us to race hard and help the CUPRA TCR Leon continue to get onto the podium. It’s excellent to have them on board for now and moving forward.”
The fourth round of the Supercheap Auto TCR Australia series kicks off this weekend at the Queensland Raceway, August 11-13.
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