Supercars sticks with Fox and Seven in ‘record-breaking’ deal

Jess Yeates Mark Skaife Garth Tander TV Perth

By Thomas Miles

Date posted: 1 September 2025

The status quo will remain with Seven and Fox Sports to continue showing Supercars after a new TV deal was signed.

Starting in 2026, the new TV deal will ensure the Supercars rights cycle is locked in for the remainder of the decade.

Details such as longevity and costs have not been revealed, but it has been described as a “record-breaking multi-year deal.”

The previous deal, concluding this year, was worth $200 million over five seasons.

It is a boost for the short-term future of the sport, ensuring a steady revenue stream of broadcasting rights as it enters a new era with the new Finals system in place and Toyota going racing.

With the same broadcasters in place, it also gives fans familiarity of knowing where to watch racing in the future after reports of early interest from both Ten and Nine.

Seven has been the free-to-air partner since 2021, while Fox Sports, Foxtel and Kayo have been broadcasting every round behind a paywall since 2015.

The new deal is one of the first big announcements since James Warburton, who announced the original Fox Sports deal, has returned to the role of Supercars CEO after a stint leading Seven and he could not be happier.

Supercars CEO James Warburton speaking with Tim Edwards. Image: peter Norton

“This is a monumental day for Supercars and our fans across Australia,” Warburton said.

“This multi-year deal secures our future, delivers unprecedented access, and elevates how we showcase our sport.

”The agreement with Foxtel Group and Seven is not only the biggest in our history, but demonstrates the strength, popularity and future potential of our category.

“The next phase for Supercars will be among the most exciting in our history, starting in 2026 when Toyota, the world’s largest automotive brand, joins the grid.

“We’ll make our debut on New Zealand’s South Island with a spectacular Christchurch event as part of our double-header across the Tasman, introduce the new-look Finals Series, and explore opportunities for season-opening events at world-class venues.

“There’s tremendous momentum ahead, and this partnership ensures fans can experience it all live. It reinforces our position as one of Australia’s most watched and accessible sports, guaranteeing years of high-octane racing entertainment.”

Fox Sports has been showing Supercars since 2015. Image: peter Norton

Fox Sports customers through Foxtel or Kayo will still be the only ones who have access to every lap of each Supercars season, as has been the case since 2015.

More than 350 hours of live racing is promised under the new deal that also includes the Bathurst 12 Hour.

“2025 marks a decade since we redefined the fan experience for Supercars. Australians love live and local sport and Supercars is certainly in the first tier of premium Australian fan experience sports,” Foxtel Group CEO Patrick Delany said.

“As Supercars shifts into an exciting new era, our Kayo SPORTS customers are in the driver’s seat to enjoy every moment of the Championship, with uninterrupted access to every thrilling lap. With Kayo SPORTS being home to the majority of rounds, and every single round available in stunning UHD, we are delivering Supercars fans the ultimate experience.

“Nowhere else in the world can fans access every race of F1, MotoGP, NASCAR, World Superbikes, and the beloved local Supercars series – all live – on a single streaming platform.

“This unparalleled line-up delivers extraordinary value for our subscribers.”

As a result, free-to-air fans will still be restricted to six live rounds each season, with just delayed highlights packages screened of the rest.

This year those events were Sydney, Hidden Valley, Townsville, Bathurst, Gold Coast and Adelaide.

But in a big win for those who stick with free-to-air, Supercars will be shown on the network’s streaming platform Seven Plus.

Seven’s Supercars coverage has reached more than 4.8 million Australians so far this year, which is a 7% on 2024.

Channel 7 Mark Beretta Peter Malinaskaus

Channel Seven has been the free to air broadcaster of Supercars since 2021. Image: Mark Horsburgh

Last year, the Bathurst 1000 reached 3.4 million people, with a national total TV audience of 1.19 million – up 3% on 2023.

The new Supercars agreement extends Seven’s rich history with Supercars from 1963 to 1996, again from 2007 to 2014, and now since 2021.

“We’re passionate about motorsport at Seven, and there’s no greater motorsport in Australia than Supercars,” said Seven West Media Managing Director and Chief Executive Officer, Jeff Howard.

“For more than 50 years, we have worked closely with Supercars to bring innovative, world-class coverage to all Australians – live and free.

“We are very pleased about the new multi-year agreement, which comes at an exciting time for Supercars, with the first Final series later this year, the prospect of a Perth Stadium race and, of course, the addition of Toyota to the championship.

“The latter will be a true game changer and will take this great sport to a whole new level.

“On behalf of the entire team at Seven West Media, thank you James Warburton and the Supercars team. We are all looking forward to building on our great relationship.”

Main image: Peter Norton Epic Sports Photography

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Supercars sticks with Fox and Seven in ‘record-breaking’ deal

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