About Auto Action
AUTO ACTION IS AUSTRALIA’S LONGEST ESTABLISHED MOTORSPORT PUBLICATION
In February of 2021, AUTO ACTION magazine celebrated 50 years of in-depth, fearless and agenda-setting global motorsport news coverage.
And alongside the time-honoured print edition, a full digital version of the magazine is also available every fortnight.
AUTO ACTION also has a popular 24/7 motorsport news website which is renowned for breaking the sport’s big news stories.
All these elements combine with heavily-subscribed social media platform to give AUTO ACTION a vast audience reach of influential opinion-making motorsport followers, motorsport competitors, industry and automotive business owners, as well as general car enthusiasts.
From Supercars and Formula 1 to national level racing and rallying, AUTO ACTION is a comprehensive digest of news, features, interviews and expert analysis, in-depth technical stories and historical features. AUTO ACTION is also supportive of club racing and rallying.
It is also Australia’s journal of record for the past half century of motorsport and AUTO ACTION’s 50 year anniversary of publishing is a significant achievement in a digital age, with few hard-copy magazines around the world sharing our longevity.
SUPERCARS – FORMULA ONE – WORLD RALLY CHAMPIONSHIP – NASCAR – TCR – TOURING CAR MASTERS – MOTORSPORT AUSTRALIA CHAMPIONSHIPS – SPEEDWAY – TIME ATTACK – WORLD ENDURANCE CHAMPIONSHIP – NATIONAL AND STATEWIDE MOTOR RACING CATEGORIES – HISTORIC RACING – KARTING – HILLCLIMB – OFF ROAD RACING – HISTORIC MOTORSPORT FEATURES
MOTORSPORT’S PREMIER MOTORSPORT EDITORIAL TEAM
Our writers are a mix of unparalleled experience and the most promising youngsters in the business.
AA’s editorial team has the experience, knowledge and enthusiasm to deliver our readers all the latest in motorsport news, behind the scenes coverage, race reports and features.
AUTO ACTION’s news team is led by our highly regarded Special Contributor and News Editor Paul Gover who mixes automotive expertise in print and on radio, with a healthy contact book in the world of motorsport.
Bruce Newton, one of the country’s leading automotive journalists who also has the ear of those in the Supercars paddock.
Gover and Newton are backed by ‘young guns’ Dan McCarthy and Josh Nevett, rapidly emerging as the next generation of standout motorsport reporters. Mark Bisset delivers wonderful historic based content each issue.
Our seasoned F1 scribe, Dan Knutson has been an insider in Formula 1 for over 35 years, while National racing guru Garry O’Brien has unparalleled knowledge of the sport at local level.
Under the direction of publisher Bruce Williams, an accomplished racing driver, race team owner and media industry veteran, AUTO ACTION’s writers provide Australia’s most credible motorsport coverage.
AUTO ACTION SCOOPS MAJOR 2019 MEDIA AWARDS
Auto Action’s commitment to comprehensive coverage has earned two major motorsport media awards confirming the publications standing in the sport.
Auto Action received a major gong at the annual Supercars Media Awards winning the award for ‘Best Publication’, a prestigious honour.
The prize was in recognition of the title’s outstanding coverage of Supercars, as voted by independent judges.
Auto Action has been published since 1971, but has recently expanded into the online field through its digital magazine website and growing social media reach, to accompany the magazine.
In recognition of this increased effort, not only was Auto Action victorious at the Supercar Media Awards, but TCR Australia also acknowledged Auto Action’s in-depth news, feature and race coverage through its inaugural Media Award.
It is a significant success for Auto Action as it is the sole surviving print- based publication covering both professional and grassroots motorsport, on an international and local scale.
Auto Action is confirmed as a credible, agenda-setting force in the Australian motor sport media.
“The award, won against stern digital opposition, is proof that AA is a great motorsport media brand”
Publisher Williams added: “I couldn’t be prouder. Auto Action is an icon of the Australian Motorsport industry.
The editorial team, headed by Foges and Bruce Newton, along with Heath McAlpine and Dan McCarthy and our online editor Rhys Vandersyde, have worked their guts out to deliver great content.
“We continue to set the news and opinion agenda in Supercars and all forms of motorsport here and from around the world, and all up against 24/7 web sites.
“This award is validation of our commitment to provide print and digital readers with informed, deeply credible coverage of Supercars and the sport in general.”
In February 2020, Auto Action’s Publisher and Editorial Director, Bruce Williams was recently awarded a Motorsport Australia Media Services award for his long term commitment to the motorsport industry.
SOME NUMBERS
Since the relaunch, Auto Action has reached a monthly circulation of 30,000 copies of the print magazine. While the website was launched in January 2017 in now exceeding 800,000 monthly page views.
The social media following also has grown:
Facebook: 76,000 followers
Twitter: 8500 followers
Instagram: 2600 followers
INDUSTRY SUPPORT
Over the past four years, Action Media Partners has received solid and growing support from the motorsport industry, as Auto Action continues to deliver industry messages directly to the target audience without the static and confusion of some media outlets.
MEDIA AND PR ENQUIRIES
Have a news story we need to know about? Send your media and press releases to [email protected]
ADVERTISING ENQUIRIES
Would you like to know more about our advertising opportunities? Download our media kit or email Bruce Williams – [email protected] for more information.
PRIVACY POLICY
https://autoaction.com.au/privacy-policy