SUPERCHEAP PARTNER WITH TCR AUSTRALIA

Supercheap Auto partner with TCR Australia – Image: Supplied

Supercheap Auto has been confirmed as the naming rights partner of TCR Australia for the next five-years.

By HEATH McALPINE

As previously alluded to by AUTO ACTION, the automotive parts and accessories chain will transfer its support to the Australian Racing Group promoted TCR Australia after it failed to retain its naming rights sponsorship of the Bathurst 1000.

A long-term supporter of motorsport, Supercheap Auto takes over from carsales as the principal partner of TCR Australia and will also spread its sponsorship to encompass the S5000 Australian Drivers’ Championship, also run within the ARG portfolio.

Supercheap joins fellow Supercars sponsor Boost Mobile in supporting ARG as the Peter Adderton-led telco is the naming rights partner for the season-opening Race Tasmania double-header.

“As an Australian owned retailer, we are proud to continue investing in Australian Motorsport,” said Supercheap Auto managing director Benjamin Ward. “The TCR series with its diverse range of turbocharged touring cars deliver fantastic racing and with the broadcast of every race now on free to air television – this is accessible to all Aussie motorsport fans.

“Supercheap Auto is well known as the longest naming rights sponsor of the Bathurst 1000, and for us – our new partnership with TCR gives us the opportunity to bring high quality motorsports to more Australians – more often. With our support of the TCR category – this offers fantastic market relevant racing in Australia. For the V8 lovers – the S5000 category is a first-class open wheel racing.”

Australian Racing Group CEO Matt Braid is pleased to confirm the new partnership ahead of the second TCR Australia season.

“ARG is proud to welcome Supercheap Auto to the TCR Australia Series as our long-term naming rights partner,” said Braid.

“It is a strong endorsement of the TCR Australia product and our growth plans for the category that Supercheap Auto has identified TCR as a strategic platform to align its iconic brand and engage Australians who love their cars and motorsport.

“For more than two decades, Supercheap Auto has supported motorsport in Australia with unwavering passion and best-in-class activation. It is an honour to know that commitment will now extend to the Supercheap Auto TCR Australia Series, for at least the next five years.”

Supercheap Auto have been a consistent supporter of Australian motor sport since 1998 when the company sponsored John Briggs’ privateer V8 Supercar effort.

The company took over naming rights of the Bathurst 1000 in 2005, an association which ended at last year’s event.

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