REPCO TAKES OVER BATHURST NAMING RIGHTS

Repco takes over Bathurst naming rights – Photo: InSyde Media

Automotive parts retailer Repco has today been confirmed as the naming rights partner for the Bathurst 1000 from 2021.

By HEATH McALPINE

Although Auto Action believed yesterday that sister Genuine Parts Company brand NAPA was expected to be confirmed, it was indeed Repco that will take the naming rights role for five-years.

Repco’s lineage began in Victoria in 1922 and began its motorsport journey 25-years later before partnering with Jack Brabham to power his World Championship winning Repco Brabhams.

The company’s Bathurst heritage is highlighted by Brabham completing the first ever 100mph average in 1967 driving a Repco Brabham BT11A.

Repco continues to be involved in motorsport through its sponsorship of DJR Team Penske having previously sponsored the likes of Garry Rogers Motorsport in Supercars.

Supercars CEO Sean Seamer is delighted to confirm the new partnership.

“We are delighted to welcome one of Australian motorsport’s most recognisable and premium brands as our naming rights partner of our marquee event from 2021,” Seamer said.

“Having a partner who wants to celebrate this iconic Australian event as much as we do is great news for our sport and an event which is broadcast to around 298 million homes in 90 countries.

“Having such a prestigious brand behind us is testament Repco’s ongoing support for the category.”

Repco’s Executive General Manager Wayne Bryant is excited to expand on Repco’s involvement in the sport.

“It’s two iconic brands in one amazing partnership,” said Bryant. “Repco has a long history in motorsport and so, aligning with Australia’s most famous race was an opportunity we couldn’t pass up.”

“At the core of Repco’s announcement, is a desire to better engage their customers, who are passionate about cars and enthusiastic Supercars fans.”

Jamie Walton, executive general manager merchandise and marketing Repco ANZ said the brand’s commitment was for the long-term.

“Motorsport is part of Repco’s DNA,” Walton said.

“The Bathurst sponsorship will further enhance our commitment to the Repco Crew and our passionate customers. It also ensures motorsport is a significant part of our future.”

Repco replaces Supercheap Auto as the naming rights holder for Australia’s biggest race, which it has held since 2005.

“We appreciate Supercheap Auto’s tenure and look forward to working with them again in October on what will be the 16th year of our partnership at the Great Race,” said Seamer.

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