NEW SPONSOR FOR BATHURST 1000
By Bruce Williams
Date posted: 18 August 2020
New Sponsor for the Bathurst 1000 – Photo: InSyde Media
The naming rights sponsor for the Bathurst 1000 will change ahead of next year’s event with Genuine Parts Company subsidiary NAPA Auto Parts set to be announced as taking over the role.
By HEATH McALPINE
NAPA Auto Parts takes over from Supercheap Auto, which ends a 16-year naming rights partnership with Australia’s largest motor race that began in 2005.
Nothing has been officially confirmed by Supercars, but Supercheap Auto’s Benjamin Ward confirmed to News Limited that the Australian-based company was unwilling to match a larger offer made by a rival company.
“We had hoped to continue supporting the iconic Bathurst 1000 event for many more years, but were not in a position to counter big-money offers without a flow on price impact for our loyal Supercheap Auto customers,“ Ward told News Limited.
“We are disappointed that Supercars Australia chose to offer the event to an overseas competitor, particularly after such a longstanding relationship.
“I can assure our loyal Supercheap Auto customers that while we may not have our name on the Bathurst 1000 race, we will continue.”
NAPA has been a staple of recent Bathurst 1000s; the company was featured on the winning Erebus Motorsport Holden Commodore of David Reynolds and Luke Youlden. It also took up naming rights sponsorship of the Walkinshaw Andretti United wildcard entry driven by IndyCar stars Alexander Rossi and James Hinchcliffe.
Owned by Genuine Auto Parts, which also purchased Repco back in 2013, NAPA made its push into the Australian market in 2017, opening its first store at Logan City in Queensland.
More than 6000 NAPA stores are located in the United States.
UPDATE: Auto Action also understands NAPA is in line to take over the naming rights of the Sueprcars Championship next season, replacing Virgin.
For more of the latest Supercars news pick up the current issue of Auto Action. Also make sure you follow us on social media Facebook, Twitter, Instagram or our weekly email newsletter for all the latest updates between issues.
Recent Stories
array (
0 =>
WP_Term::__set_state(array(
'term_id' => 11,
'name' => 'Latest News',
'slug' => 'latest-news',
'term_group' => 0,
'term_taxonomy_id' => 11,
'taxonomy' => 'category',
'description' => '',
'parent' => 0,
'count' => 16617,
'filter' => 'raw',
'cat_ID' => 11,
'category_count' => 16617,
'category_description' => '',
'cat_name' => 'Latest News',
'category_nicename' => 'latest-news',
'category_parent' => 0,
)),
1 =>
WP_Term::__set_state(array(
'term_id' => 38,
'name' => 'Supercars',
'slug' => 'supercars',
'term_group' => 0,
'term_taxonomy_id' => 38,
'taxonomy' => 'category',
'description' => 'The Supercars Championship, currently known as the Repco Supercars Championship, is the premier motorsport category in Australasia and one of Australia\'s biggest sports. It originated from the Australian Touring Car Championship (ATCC), which held its first race in 1960 at Gnoo-Blas in Orange, New South Wales. The ATCC evolved over the years, and in 1997, it was rebranded as the V8 Supercars Championship, eventually becoming the Supercars Championship we know today.
Some of the leading drivers in the history of the Supercars Championship include Peter Brock, who is often referred to as the "King of the Mountain" for his nine victories at the Bathurst 1000, a race that is considered one of the biggest in the series. Other notable drivers include Dick Johnson, Marcos Ambrose, Craig Lowndes, Shane van Gisbergen, Jamie Whincup, who holds the record for the most championship titles, and Mark Skaife, who has also been a dominant force in the series.
The Bathurst 1000, held at Mount Panorama Circuit in Bathurst, New South Wales, is arguably the most famous race in the Supercars calendar. Other significant races include the Sandown 500 and the Adelaide 500, which are known for their challenging circuits and thrilling competitions.
The Supercars Championship has grown to become a globally recognized series, known for its competitive racing and passionate fan base. It continues to be a major part of Australia\'s motorsport culture, attracting top drivers and teams from around the world.',
'parent' => 0,
'count' => 5574,
'filter' => 'raw',
'cat_ID' => 38,
'category_count' => 5574,
'category_description' => 'The Supercars Championship, currently known as the Repco Supercars Championship, is the premier motorsport category in Australasia and one of Australia\'s biggest sports. It originated from the Australian Touring Car Championship (ATCC), which held its first race in 1960 at Gnoo-Blas in Orange, New South Wales. The ATCC evolved over the years, and in 1997, it was rebranded as the V8 Supercars Championship, eventually becoming the Supercars Championship we know today.
Some of the leading drivers in the history of the Supercars Championship include Peter Brock, who is often referred to as the "King of the Mountain" for his nine victories at the Bathurst 1000, a race that is considered one of the biggest in the series. Other notable drivers include Dick Johnson, Marcos Ambrose, Craig Lowndes, Shane van Gisbergen, Jamie Whincup, who holds the record for the most championship titles, and Mark Skaife, who has also been a dominant force in the series.
The Bathurst 1000, held at Mount Panorama Circuit in Bathurst, New South Wales, is arguably the most famous race in the Supercars calendar. Other significant races include the Sandown 500 and the Adelaide 500, which are known for their challenging circuits and thrilling competitions.
The Supercars Championship has grown to become a globally recognized series, known for its competitive racing and passionate fan base. It continues to be a major part of Australia\'s motorsport culture, attracting top drivers and teams from around the world.',
'cat_name' => 'Supercars',
'category_nicename' => 'supercars',
'category_parent' => 0,
)),
)
