Seven and Ten battling for Supercars TV rights
By Thomas Miles
Date posted: 21 May 2025
The new Supercars TV deal is set to go beyond $200 million AUD with Seven and Ten battling to be the free-to-air holder alongside Fox Sports.
The current TV rights deal that sees Supercars broadcast on Fox Sports and Channel Seven expires at the end of this season.
As a result the race is on to secure the next rights cycle and the Australian Financial Review reports it will be “a significant uplift on the roughly $165 million Foxtel and Seven West Media deal signed five years ago.”
The AFR also states Supercars is set to “tailwind globally since the success of the Formula 1: Drive to Survive Netflix series” with the new deal expected to be hit the $200 million mark.
Since 2015 Fox Sports has broadcast every round and session of the Supercars Championship and that is expected to remain the case going forward.
Foxtel is expected to extend its partnership with Supercars into a new decade.
However, the free-to-air component is less clear with Seven and Ten the leading contenders.
The two channels have been the free-to-air homes of Supercars given Seven was the longterm broadcaster until Ten took over in 1997.
In 2007 Seven returned until 2015 when Ten aligned with the ground breaking Foxtel deal.
Seven then snatched the free-to-air rights back ahead of the 2021 season and held it since then.
It is believed the current status quo of Fox Sports and Channel Seven is set to continue into a new cycle.
The current five-year $200 million TV deal sees Seven simulcast six rounds on free to air, which are Sydney, Hidden Valley, Townsville, Bathurst, Gold Coast and Adelaide, and late-night highlights of the other rounds.
In addition of Supercars, Seven and Fox Sports also share the rights to cricket and AFL and that could be a factor due to the arrival of Toyota with the Supra at WAU and BJR.
Since 2004 Toyota has been the naming rights partner of AFL, while the car manufacturer has also partnered with Cricket Australia since 2012/13 and in the last two summers the logo has been on the chests of the men’s team each home season.
Another key could be the news of James Warburton returning to the Supercars CEO position.
Whilst he was the CEO that pushed Supercars to the record deal in 2015 with Fox and Ten, he was the Channel Seven CEO when the free-to-air network reclaimed the free-to-air rights for the championship.
A big deal would be a major boost for the championship, with TV money fuelling a significant part of Supercars.
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