Toyota will increase its presence in the 2025 EROAD Australian Rally Championship by becoming the naming rights partner of the season opener.
The first round in the capital will now be known as the Toyota Gazoo Racing Rally of Canberra, which will be held on March 21-23.
It is the latest part of Toyota’s support for ARC, with the brand winning the last four with Neal Bates Motorsport.
Toyota is a name synonymous with rally, having had a significant presence since the early 1970s.
“We’re excited to be supporting the ARC this year—it’s a great way to celebrate everything we love about motorsport,” Toyota Motor Corporation Australia, Eastern Region Marketing Manager Emma O’Brien said.
“Canberra holds a special place for us and we’re proud to support the Rally of Canberra, an event that brings people together and showcases the passion for racing.
“And of course, we want to recognise the Bates family, whose dedication to rallying continues to inspire us all.”
“Having a brand as prestigious as Toyota join as a major partner for our season opener is fantastic news for the championship,” EROAD Australian Rally Championship, Events Director Jill Coppin said.
“I have no doubt Toyota’s influence on Rally of Canberra will be significant as it adds an extra element of prestige to the event and will increase the championship’s reach within the ACT as a result.
“From an ARC point of view, we look forward to seeing this collaboration take place in 2025 and can’t wait to get the season underway.”
