New backer of Bathurst 12 Hour
The Bathurst 12 Hour will enter a new era in 2025 with Meguiar’s becoming the new naming rights title partner.
A brand new logo has fronted the multi-year agreement which will see the popular GT endurance race become known as the Meguiar’s Bathurst 12 Hour.
“Long story short, we love the 12 hour and we just had to be involved again,” said Bruce Morrison, Managing Director of MotorActive.
“Meguiar’s is about the celebration of cool cars, on and off the track and when it comes to fast and cool there’s nothing better than an international GT endurance race at Mount Panorama.
“We’ve only been out for a couple of years, but we’re already missing being part of the action and the incredible moments the Bathurst 12 Hour has to offer every year – the pre-dawn start, the dramatic stages in the middle and a thrilling finish – and everything else around it.”
“Meguiar’s is known around the world for its passion for the car hobby and for motorsport and we want to bring that passion back to fans who love the event as much as we do.
“It’s terrific to see how engaged they are and how they support the event in greater numbers every year.
“It’s the renewal of a great partnership, this time with Meguiar’s as the headline brand, and we’re going to hit the ground running now, in the lead up the race next February.”
Meguiar’s has been part of the automotive industry since 1901 and been distributed in Australia since 1990.
The brand also featured prominently in the Bathurst 12 Hour for 10 years from 2013.
“Our new multi-year partnership with Meguiar’s both draws on the long history of our partnership with MotorActive while also looking to the future of Australia’s International Enduro,” said Bathurst 12 Hour Event Director, Shane Rudzis.
“Meguiar’s is a perfect fit for Australia’s International Endurance race. We’re lucky to have some of the most engaged, passionate and supportive fans who love the race, event and cars involved more than anything – just like Meguiar’s. It’s a perfect fit.
“Bruce and his team at MotorActive have been longstanding partners both the event and Australian Motorsport in general – It’s hard to know who’s more excited about the future of the race – them or us!”
Meguiar’s is the third Bathurst 12 Hour title partner in as many years after Liqui Moly ended its long term deal after 2023 and Repco backed it in 2024.
The Meguiar’s Bathurst 12 Hour will double as the opening round of the Intercontinental GT Challenge in 2025 on 31 January – 2 February 2025.
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