Sauber reveals latest F1 name

Sauber has launched its latest name ahead of the 2024 Formula 1 season when it will be named as Stake F1 Team.

The squad that has been known as Alfa Romeo since 2018 has unveiled a new logo alongside the new name on its social handles.

Whilst the Swiss outfit will still be officially known as Sauber, it will use the shorter sponsor version  on a daily basis.

Following the ending of the contract with Alfa Romeo, the team had to find a new name for the next two seasons before the arrival of Audi in 2026.

Sponsors Stake and Kick both featured on the car prominently in 2023 with a special livery at Belgium.

It will be Sauber’s 12th name in Formula 1 since its debut campaign in 1993 when it was called Team Sauber Formula 1.

When Mercedes backing arrived in 1994 it included the German manufacturer, while the next 11 years featured a mixture of Red Bull, Petronas and Ford around the Sauber name.

In 2006 the return of factory backing in the form of BMW brought in the team’s most successful era and a new name.

BMW Sauber F1 Team secured top three finishes in both 2007 and 2008, but after the German brand’s departure in 2010 it returned to Sauber and the lower half of the grid with Ferrari power.

The connection to the Italians grew in 2018 when Alfa Romeo stepped up as the title sponsor before taking over naming rights in the following season which remained the case until this year with a mix of naming rights shared between Orlen, Kick and Stake.

The team will unveil the C44 car it will race in 2024 in London on February 5.

“Last season represented the start of Stake’s journey in F1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path,” said team leader Alessandro Alunni Bravi.

“Stake not only successfully tapped into F1’s growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.

“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla.

“2024 will be a new page and the chance to do more, better, and reach even farther. We are looking forward to an even more exciting calendar of events in this new season.”

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 On the latest podcast, Bruce, PG and Andrew talk about their three motor racing highlights of 2023, and to balance it out… The three lowlights as well, not lowlifes Bruce!