NEW TITLE SPONSOR FOR AUSTRALIAN GP
The Formula 1 Australian Grand Prix has secured Heineken as its title partner for 2022.
As such, the event will be named the Formula 1 Heineken Australian Grand Prix 2022 and is set to run between April 7-10 at the Albert Park Grand Prix circuit.
It will be the first Australian Grand Prix in three years after both the 2019 and 2020 events were cancelled due to COVID.
Newly signed Alfa Romeo driver Valtteri Bottas was the last man to win down under.
Heineken already has significant exposure within the sport, sponsoring grands prix in the Netherlands, Mexico and Brazil as a Global Partner of Formula 1 since 2016.
Australian Grand Prix Corporation CEO Andrew Westacott welcomed the agreement with Heineken.
“We’re thrilled that Heineken is the Title Partner of the Formula 1 Heineken Australian Grand Prix in 2022,” Westacott said.
“Heineken is synonymous with F1, and this collaboration will create some exciting opportunities at next year’s event– fans are in for a real treat.
“The Formula 1 Heineken Australian Grand Prix is a unique opportunity for those to experience the excitement of international sport.
“It’s a chance to get up close and personal with the world’s best drivers, celebrities and top shelf brands.”
Heineken Australia Manager Willemijn Sneep was excited to bring a uniquely Heineken flavour to the upcoming 2022 Australian Grand Prix.
“After a challenging couple of years for our industry in Australia, Heineken is very excited to be welcoming the F1 back to Melbourne for what promises to be an exceptional weekend of racing and events,” Sneep said.
“The Heineken experience will be bigger and better than ever, and we are looking forward to creating many memorable moments and elevated activations for visitors from across Australia and the world both on- and off- track.”
The Dutch brewing company replaces Rolex, which was the Australian event’s title partner since 2013.
Hospitality experiences and General Admission tickets are on sale now, while new Grandstand tickets will go on sale shortly.
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