NEW AUSSIE RACING CARS TITLE SPONSOR ANNOUNCED

Battery World has jumped onboard as the new Aussie Racing Cars Super Series title sponsor

The popular pocket-rocket Aussie Racing Cars Super Series has named a new title sponsor for the 2021 season and beyond.

By DAN McCARTHY

Aussie Racing Cars and Aussie brand Battery World have partnered up and the category will now be known as the Battery World Aussie Racing Cars Super Series.

The deal not only sees Battery World become the title sponsor, but it will also feature as a sponsor on all Aussie Racing Cars throughout the 2021 season.

As part of the sponsorship Battery World’s associated company Yuasa will become the official battery of the series and see all Aussie Racing Cars fitted the Yuasa product.

Aussie Racing Cars category manager Brad Ward is delighted to welcome onboard the new title sponsor after a challenging 12 months.

“After a tough 2020 for everyone, we’ve put together one of our best calendars ever for 2021 and now, we have even more reason to celebrate the return of Aussie Racing Cars to tracks around the country,” said Ward.

“We are proud to welcome Battery World to the Aussie Racing Car Super Series as Naming Rights Partner and Yuasa as our official battery.

“As we also unveil a new, modern logo, its only appropriate that the category which started 20+ years ago from something small and has grown to be the nationwide success story that it is today teams up with Battery World, which has a similarly colourful and successful history, spanning over 20 years.”

Battery World general manager Johnny Kennedy explained that it was logical to join forces with such a unique series.

“It makes commercial sense that Australia’s largest battery retailer fits each of these iconic racing cars with only the best Yuasa batteries,” Kennedy said.

“This exciting partnership further cements Battery World’s positioning as Australia’s leading battery retailer.”

“With 2020 being an extremely successful year for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business in 2021.”

As always, the Aussie Racing Cars calendar boasts a large array of circuits, including a trip to Bathurst to start the season.

“In Mount Panorama, we couldn’t have a better place to open the 2021 season, and in the Gold Coast, we couldn’t have a better place for a finale,” Ward said.

“Everyone’s itching to get back to a racetrack and there’s no better time to watch or get involved in the Battery World Aussie Racing Cars Super Series.”

As a support to the Supercars Championship during the Bathurst 500 weekend, the opening round of the Battery World Aussie Racing Cars Series takes place from February 26-28.

Battery World Aussie Racing Cars Series Calendar

Round    Date                   Circuit                                             Event

1            26-28 Feb           Mount Panorama 500                    Supercars Championship

2            10–11 Apr           Tasmania Supersprint                    Supercars Championship

3            1–2 May             Sydney Motorsport Park                Motorsport Australia Nationals

4            25–27 Jun          Morgan Park Raceway                  Motorsport Australia Nationals

5            10–12 Sep         Sandown Raceway                        Motorsport Australia Nationals

6            3–5 Dec             Gold Coast 600                              Supercars Championship

For more of the latest motorsport news pick up the current issue of Auto Action. Also make sure you follow us on social media Facebook, Twitter, Instagram or our weekly email newsletter for all the latest updates between issues.