MOTORSPORT AUSTRALIA ANNOUNCES PARTNERSHIP WITH SUPERCHEAP AUTO

Motorsport Australia have announced Supercheap Auto as its new Official Auto Parts Partner in a multi-year deal.

The automotive parts and accessories retailer will focus on the motorsport community in its involvement – namely through Motorsport Australia’s Member Rewards program.

Supercheap Auto will also support grassroots motorsport programs such as the FIA Girls On Track program in Australia, along with Ricciardo’s Racers junior development program.

As part of the new deal, Supercheap Auto will have a strong presence at both the Shannons Motorsport Australia Championships and the Motorsport Australia Rally Championship with activations and offers for teams, officials, competitors and spectators.

Supercheap Auto Managing Director Benjamin Ward was proud to announce the partnership with Motorsport Australia.

“We’re delighted to be partnering with Motorsport Australia and delivering a host of benefits as well as support to those competing in motorsport, particularly those who do so at the grassroots level,” Ward said.

“At Supercheap Auto, motorsport is in our DNA. We’ve been involved in the sport for decades as a sponsor of some of the biggest and best events, teams and competitors and love seeing the passion, commitment, and dedication from those who live and breathe motorsport, as we do.

“The Motorsport Australia partnership is a great opportunity to provide support for those competing or officiating from grassroots to national level, as well as supporting a range of popular Motorsport Australia events, including national rally and circuit racing events.”

Motorsport Australia announces partnership with Supercheap Auto – Image: Supplied

Motorsport Australia CEO Eugene Arocca also welcomed the new deal.

“Motorsport Australia proudly welcomes Supercheap Auto as our Official Auto Parts Partner,” Arocca said.

“We are incredibly grateful for the support of Benjamin and his team, and everyone at Motorsport Australia is eager to work with Supercheap Auto to deliver some great benefits for those competing at a grassroots level.

“We’re also excited about Supercheap Auto’s support of both the Shannons Motorsport Australia Championships and the RSEA Safety Motorsport Australia Rally Championship. Both these national events promise to deliver a big 2022, with events across the country scheduled.

“The support of the innovative FIA Girls On Track and Ricciardo’s Racers programs is also a great vote of confidence in our joint commitment to support and grow the sport for future generations. This will be a great partnership and we look forward to working closely with Supercheap Auto for many years to come.”

Supercheap Auto has sponsored several areas of Australian motorsport over recent decades – it is the naming rights partner for the TCR Australia Series and was the naming rights partner for the Bathurst 1000 until 2020.

The brand has over 300 stores across Australia and New Zealand and more than 4,500 staff.

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