ASTON MARTIN TITLE SPONSOR OF RED BULL RACING IN 2018

Aston Martin take up title sponsorship of Red Bull Racing – Photo: Supplied

Red Bull Racing have announced that Aston Martin will expand their involvement in the team, taking up naming rights sponsorship in 2018.

The team, to be known as Aston Martin Red Bull Racing next year, confirmed the expansion of their “Innovation Partnership” with the sportscar maker than has seen the two brands work together over the last 18 months, including Adrian Newey’s involvement in the Aston Martin Valkyrie hypercar project.

Red Bull Racing and Aston Martin announce expanded relationship – Photo: Supplied

Part of the arrangement will see a new Advanced Performance Centre added to Red Bull’s campus in Milton Keynes that will create more than 100 jobs as the two develop their next supercar project.

“Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018.” said team principle Christian Horner.

Aston Martin have used their relationship with Red Bull for a number of creative marketing activations including Daniel Ricciardo and Max Verstappen’s caravan race around the Red Bull Ring in Spielberg.

“Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing.” said Aston Martin President and CEO, Andy Palmer.

“We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right.

“We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved.”

Aston Martin will feature prominently across the Aston Martin Red Bull Racing team from the start of the 2018 season.

We have more of the latest news out of the  Formula 1 paddock in the current issue of Auto Action Magazine, on sale now. In the meantime follow us on social media Facebook, Twitter, Instagram or sign up for our weekly email newsletter for all the latest updates.