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New naming rights sponsor for Gold Coast 600 - Photo: Rhys Vandersyde

New naming rights sponsor for Gold Coast 600 – Photo: Rhys Vandersyde

Virgin Australia Supercars championship have unveiled Vodafone as the new title sponsor for the Gold Coast 600.

The announcement made to day at the media launch of the event, will see the telecommunications company take over the naming rights from the previous event partner Castol.

“It is a natural fit for one of Australia’s leading communications providers which prides itself on speed and reliability for its customers, just as our race teams do for their drivers,” said Supercars CEO James Warburton.

“Vodafone is a blue-chip partner for our sport and we are delighted they are teaming up with such an iconic event which receives world-wide exposure for our partners.”

Vodafone’s support of the final event in the Pirtek Enduro Cup, comes off the back of the renewed interest in Supercars, having recently taken on naming rights sponsorship of the Porsche Safety Car program.

Vodafone backed Porsche Safety Car - Photo: Rhys Vandersyde

Vodafone backed Porsche Safety Car – Photo: Rhys Vandersyde

”Since we ramped up our partnership with Supercars Australia this year as the official telco partner of the series, on top of sponsoring the Porsche Safety, Course, and Medical Cars, the response has been phenomenal,” said Vodafone’s Consumer Business Unit Director Ben McIntosh.

“The cars look amazing, the team at Supercars is astounding to work with and the national fan base is huge and passionate.

“We’re pumped at becoming the naming rights sponsor of the Gold Coast 600 to bring the Vodafone brand to the hundreds of thousands of fans who attend the weekend, in addition to the millions of people who watch it on big and small screens across Australia and around the world.

“Anticipation is already high for this year’s event and we’re proud to align the high-performance Vodafone brand with the passion and excitement of the Gold Coast 600.”

Queensland’s Minister for Tourism and Major Events Kate Jones was also on had at the event, and looking forward to another successful Supercars event on the Gold Coast.

“Last year the GC600 injected more than $40 million into the local economy and generated more than 90,000 visitor nights, furthering the city’s reputation as a world-class events destination,” said Jones.

“We know the people of the Gold Coast and Queensland are passionate about live sport and forecasts of a crowd of up to 200,000 people for the GC600 reflects that passion.

“This event will be broadcast into 94 countries and 263 million homes across the globe which is the perfect opportunity to further showcase the Gold Coast ahead of next year’s Commonwealth Games.”

Supercars also announced the evening entertainment program for the Gold Coast event, with Supercars ambassador Delta Goodrem headlining Friday nights entertainment. The Hilltop Hoods and Violent Soho will take to the stage on Saturday night at Broadwater Parklands.

For more of the latest Supercars news, pick up the latest issue of Auto Action Magazine, in stores today. In the mean time make sure you follow us on FacebookTwitter and Instagram for all the latest updates.