BFGOODRICH TIRES BACKS AORC
CAMS have announced that BFGoodrich Tires will become the naming-rights sponsor of the Australian Off Road Championship (AORC) for the next three years.
The new partnership with the American brand is expected to provide opportunities that will facilitate the AORC to link up with BFGoodrich backed events in the US, while also allowing American competitors to participate in the AORC in the coming years.
Michael Smith, CAMS General Manager of Motor Sport – Events says the partnership and the recently announced television deal with AirTime Media puts the AORC in a very positive position.
“We are confident the partnership with BFGoodrich is the start of great things for the championship.
“They have demonstrated their commitment to the AORC with a three-year agreement and are very keen to add value for competitors, viewers and the off road community.”
On the announcement of the BFGoodrich sponsorship, Tim Hoare, Marketing Manager of BFGoodrich Australia, said “We are excited to extend our sponsorship of the CAMS Australian Off Road Championship.
“Motorsport is part of our DNA and BFGoodrich Tires is a brand synonymous with extreme performance off road, having recorded countless victories on the world’s most arduous off-road races from the Dakar Rally to the legendary Baja 1000 Desert race.”
The announcement of a naming right sponsor wasn’t the only addition to the series.
CAMS also announced that the winning driver and co-driver at each round would be awarded a $500 Virgin Australia flight credit voucher. Also, the first three teams in the championship will also share in an additional $3,000 in Virgin flight credit vouchers.
The opening round of the 2017 BFGoodrich CAMS AORC kicks off with the St George 399 this Friday in Queensland.
Date posted: April 27, 2017